Data mining


Are you familiar with the term “data mining?” Until recently I wasn’t either. Here’s a good definition:

Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information – information that can be used to increase revenue, cuts [sic] costs, or both.

Info on what we do and where we go is being collected by large companies (NSA?) in order for them to show relevant ads on websites we visit. I’ll not go into great detail about how it’s being done, you can probably guess, but all this info is being collected automatically, and it’s all digitized and stored in large databanks. Another interesting fact is this data is being sold to the highest bidder.

I’ve heard it said that we’re nothing more than a bunch of ones and zeroes. If so, I’m a 10.

Untitled

Advertisements

5 Comments

  1. Yeah, we get to spout off about things “for free!” on Blogger, WordPress, etc., but we all should know by now that there ain’t nothing for free. Ha, I think one of these days, the data miners will end up with something akin to black lung, or there will be explosions resulting from a buildup of gas from all of the stored data. BTW, IMHO, you’re a No. 1 blogger!

    1. Thank you!! Sometimes I wonder if I’m being tracked while I’m asleep? Probably so because I use the alarm on my cell phone for wake ups, and it sets right next to my bed. And isn’t there an app that you can use to monitor your sleep pattern? I would guess those kinds of things use location GPS on your phone. George Orwell said Big Brother is always watching!

  2. Every time you go online, whether to a shopping site, searching on Google, or even posting to your own blog, you’re leaving a digital footprint. That’s the way of the world in the 21st Century. It’s nearly impossible to be off the grid.

      1. Even my company, which provides software and services in the human capital management arena, uses the term “Big Data” and amasses huge volumes of data for analytical purposes. But all that data is aggregated and report on to show big picture trends in human resources. None of it is individualized.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s